My name is Nitin Mathew and I’m a technology enthusiast, social media fan, entertainment buff and video game marketer living in the United Arab Emirates.

I’m also the founder and CEO of Cygnus Communications – a Dubai Media City based marketing firm and creative springboard for ideas.

The name Unit Ready! is inspired from the Command & Conquer series of computer games.

Unit Ready! was set up to be a source of commentary and analysis of news, people and products in the technology, entertainment and media industries.

If you would like to get in touch with me to discuss gaming, technology and how I might be able to lend my experiences to what you’re doing, do get in touch with me via my personal website, Mathew Online.

Thanks for stopping by and do come again!