Activision Reveals Mystery Blizzard Project is New IP

by Nitin M

The management at Activision obviously realize two things:

  1. You can’t rely on World of Warcraft and Call of Duty forever to bring in the cash. Sooner or later, gamers are going to grow tired of them, the studios are going to burn out of ideas and your cash cows are going to slim down.
  2. It would be a crime to not capitalize on the popularity of your bestsellers – World of Warcraft and Call of Duty.

So, it comes as no surprise that they seem to be investing a ton of money into their venture with Bungie as well as Blizzard on new IP.

More at GameSpy.